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About The Campaign

The Discover The Forest Campaign

Spending time in nature provides numerous benefits for families, presenting both bonding opportunities and the chance to instill a lifelong love for the outdoors. The Discover the Forest campaign, a public service campaign created by the Ad Council in partnership with the U.S. Forest Service, encourages parents of tweens to experience the outdoors with their family to strengthen their connection with nature and each other. By exploring local parks and forests, parents and caregivers make the forest part of their family’s story, and introduce their children to an environment where imagination thrives and memories are made.

Campaign Sponsors

USDA Forest Service
The Forest Service is an agency of the U.S. Department of Agriculture, established in 1905. The Forest Service manages public lands in national forests and grasslands, which encompass 193 million acres. Their mission is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. For more information, visit us on the web at

Ad Council
The Ad Council is a private, national non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well-being, environmental preservation, and strengthening families. They have produced many of the most well known PSAs including Smokey Bear, Rosie the Riveter, “Friends Don’t Let Friends Drive Drunk”, and “A Mind Is a Terrible Thing to Waste.

Am I A Tree :60

Our Colors :60