About The Campaign

The Discover The Forest Campaign

88 percent of kids say they like being in nature and 79 percent wish they could spend more time there. When kids spend time outdoors, they get the chance to explore, use their imaginations, and engage in unstructured and adventurous play. They also have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious.

The Discover the Forest campaign, a public service campaign created by the Ad Council in partnership with the U.S. Forest Service, encourages parents of tweens to take their kids to nearby forests and parks to reap these benefits and instill in their children early on a love for the outdoors, thereby developing future stewards of the land. Visit DiscovertheForest.org to search for a forest, trail or park near you today.

Campaign Sponsors

USDA Forest Service
The Forest Service is an agency of the U.S. Department of Agriculture, established in 1905. The Forest Service manages public lands in national forests and grasslands, which encompass 193 million acres. Their mission is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. For more information, visit us on the web at www.fs.fed.us

Ad Council
The Ad Council is a private, national non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well-being, environmental preservation, and strengthening families. They have produced many of the most well known PSAs including Smokey Bear, Rosie the Riveter, “Friends Don’t Let Friends Drive Drunk”, and “A Mind Is a Terrible Thing to Waste.

Forest Trail :60

Lake Trail :30

Mountain Trail :30


Discover The Unsearchable poster - Discover The Forest