About Discover the Forest

Discover the Forest Program

Spending time in nature provides numerous benefits for families, presenting both bonding opportunities and the chance to instill a lifelong love for the outdoors. Discover the Forest began as a public service campaign created by the Ad Council in partnership with the U.S. Forest Service, encouraging parents of tweens to experience the outdoors with their family to strengthen their connection with nature and each other. The North American Association for Environmental Education is now partnering with the Forest Service to build an education-focused program aimed at providing more robust, inclusive, and culturally relevant educational materials and resources to involve diverse audiences to support the conservation mission of the agency. 

USDA Forest Service 

The Forest Service is an agency of the U.S. Department of Agriculture, established in 1905. The Forest Service manages public lands in national forests and grasslands, which encompass 193 million acres. Their mission is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. For more information, visit us on the web at www.fs.usda.gov 

North American Association for Environmental Education 

For more than five decades, the North American Association for Environmental Education has worked to strengthen and expand the field of environmental education, with a growing network of support including: 

  • More than 20,000 members and supporters, including members of our Affiliate Network 54 state and provincial Affiliate organizations 
  • More than 30 countries around the world 

NAAEE’s mission is to advance environmental literacy and civic engagement using the power of education to create a more equitable and sustainable future. We support a collaborative, team-oriented, dynamic, and enjoyable work environment. We believe that happy and fulfilled employees who are trusted to do their best will create a stronger, highly productive, and effective team contributing to the greater success of the organization and our mission.